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Posts Tagged strategy

Breaking Users Out of Mental Models; Breaking Out of Your Own

From Dick Costolo’s very good Ask the Wizard:
We all have mental models that we’ve built up over the years and we use these models to judge new ideas and services that we see, and this is the reason people came up with terms like “horseless carriage” when cars were invented. … we try to make […]


Stories Over Bullets

The good Edward Tufte led us to an article in the Harvard Business Review (05/98), regarding storytelling as a tool in business strategy development.
A good strategic plan must be written in a narrative form that tells an exciting, detailed, nuanced story. Virtually all business plans are written as a list of bullet points. Despite the […]